Everything You Need to Know About Selling Online Courses.

know all about selling online courses and coaching

Are you an expert in a particular field? Do you know what others would find valuable? If so, you may be wondering how to sell online courses.

Selling online courses is a great way to earn passive income and share your expertise with others. But getting started can be daunting. There are a lot of moving parts, from creating the course content to promoting it.

Nothing to worry about, we’re here to help. In this article, we’ll give you everything you need to know about selling online courses. We’ll cover topics like how to create a course briefly. We’ll also share some tips on promoting your course. By the time you’re finished reading, you’ll be ready to start selling online courses like a pro.


If you’re thinking about selling online courses, there are a few things you need to do to get started. First, you need to create a brief for your course. This brief should include an overview of what the course will cover, as well as your target audience.

Next, you need to come up with some blog title ideas. These should be attention-grabbing and relevant to your course content. Finally, you need to promote your course. Use social media, email marketing, and other channels to reach your target audience. With a little effort, you can successfully sell online courses.

Sounds Interesting? Let’s talk in detail

Why Sell Online Courses?

If you’re an expert in a particular subject or field, then there’s a good chance that you could make money by sharing your knowledge through an online course. In recent years, the popularity of online courses has exploded, with more and more people looking to learn new skills or build on existing ones.

There are several reasons why selling online courses can be a great way to make money. First, it’s a relatively easy way to start your own business. You don’t need to invest in expensive office space or hire any staff. All you need is a laptop and an internet connection.

According to a report by Statista, online education is estimated $167 Billions till 2026.

size of global e-learning statista report
Source: Statista

How to Get Started

The right approach helps to create a course easily. Many beginners who want to sell courses, focus on buying tons of software and resources, which is not recommended. Such people spend too much time on learning tools and software.

If you are someone who doesn’t want to put extra effort into creating a profitable course, here are the tips for you.

Recommendation: Register your LLC coaching business with ZenBusiness.

Find your expertise

You may have multiple skills and knowledge, but you have selected one of them that can help your audience to solve some problems. 

For example – If your English speaking skill is good, you can create a course and help all beginners. 

Build buyer persona

Now it’s time to build a buyer persona. You can’t sell to anyone, so it’s important to find those prospects who are more likely to buy your course.

Pro tips: Use HubSpot free buyer persona generator

Find buyer pain points and challenges

Finding buyer pain points is and challenges are very important. It’s all about delivering your course to the right people who need it. 

Moreover you can your target audiences in different types of segments like;

  • Audience who wants to learn english speaking for passion 
  • Audience who wants to learn english speaking for Job 
  • Or those who want to go abroad for higher education. 

In that way you can target a specific group of audience. 

Creating a Course Brief

Creating a course brief can be an extremely daunting task, especially if you have never done it before. This guide will give you the steps you need to get started and help make the process as smooth as possible

The first step is to determine the purpose of your course brief. What are you trying to achieve with this document? Once you know the purpose, you can start to gather the necessary information. This will likely include an overview of the course content, objectives, and assessment methods. You may also want to include a schedule or timeline for the course.

Next, you need to format your course brief. There are many different ways to do this, so find a template or examples online that you like and adapt it to your own needs. Be sure to include all the essential information, such as the course title, your contact information, and the date.

Finally, once you have everything gathered and formatted, you need to proofread your course brief carefully. 

Create course modules 

Creating compelling course modules is very important when it comes to grabbing audience attention. 

Anyone who is interested in your course, that person would definitely see what exactly you are going to teach in the course. 

A few tips you can consider while creating your course modules;

  • Start with an introduction.
  • Add some case study parts to motivate your audience.
  • Share some quick hacks and tips to make your course more crispy.
  • Start with beginners level lesson
  • And end with advanced topics
  • Add some assessment lessons where the audience can test their skills.

Record your course

Do not fall into expensive tools games. There are many internet gurus who recommend expensive camera, tools for course recording to earn affiliate commissions. 

Remember, more resources and tools comes with extra skilling. For example if you are going to use a high quality camera, you definitely have to spend time learning video shooting. That’s why we don’t recommend this to beginners.

Now the thing is, how can you get started with course recording with a low budget without compromising video and course quality. 

The answer is very simple;

Design your course presentation well and use a screen recording tool like Loom. 

Here are the steps;

Step 01: Design your course presentation

If you focus on designing the best course presentation, you can definitely deliver better results. You can use Microsoft powerpoint, Google slides for this. 

You can also find pre-designed quality PowerPoints templates in envato elements.

Step 02: Use screen recording software 

Loom is a great tool for screen recording. Loom is not only the best screen-recording software available in the market, but also recommended by top market leaders. 

loom screen recording tool, chrome extension

The cost of loom softwares starts from $8 per month, which is so cheap for anyone. 

The Loom application gives 4K High High-definition video quality. 

Selecting the right LMS (learning management system)

There are hundreds of LMS tools available in the market from $0 to $1000 per month. But not all the tools are right to achieve your goals in the coaching business. 

An LMS is a software application that helps you create, deliver, and manage online learning content. It can be used to create and track online courses, training programs, and employee development plans.

When selecting an LMS, you should consider your needs and budget, as well as the features and benefits of each platform. Some factors to keep in mind include:

  • Ease of use: The platform should be easy to use for both administrators and learners.
  • Scalability: The LMS should be able to accommodate your future needs as your learning program grows.
  • Customer support: The vendor should offer excellent customer support in case you run into any problems.
  • Integration: The LMS should be able to integrate with other software applications you use, such as your CRM.

Now if you are looking for all in one tools for selling courses, the Teachable LMS platform is the right and best solution.

teachable lms platform to sell courses and coaching.

Teachable is an all-in-one powerful LMS platform for creating and selling courses easily. 

Moreover, teachable offers seamless features to create a private students community, inviting other teachers in your academy and so on. 

Check all features and benefits of teachable 

You can sign up for a free course offered by teachable experts. This free course will help you to start step by step. 

Pro Tips: You can start selling your courses with Teachable free plan.

Start marketing your course

Course marketing is not really easy. People try hundreds of things to sell their courses online, but they forget about the basic course selling funnel system. 

If you want to market and sell your course then you must use a funnel. A course selling funnel helps to automate your marketing campaigns. 

According to Ritesh Sharma (Founder of 99webdesign) a better designed funnel can give 10X results. 

Read more:

A few things you can do quickly;

  • Publish some articles to your website. Make sure the articles must be aligned with your course and final call to action. 
  • Plan social media campaigns to make people aware of your course.
  • You should also run multiple Facebook conversion ads. Make sure to design a dedicated landing page where you can ask the audience to download a free eBook/cheat sheet. Later the automation system will convenience your audience to convert them into customers. 

Recommended free eBook: Download a step by step guide by Ritesh Academy

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